This site is for the Mark & Naomi Iliff family. For Mark’s work persona go to Talespinner
Deodorant
To sell deodorant they first had to invent body odour
King family – 1960s
Naomi’s family growing up
When deodorant was invented, advertisers promoted the problem to which it is the solution. Adverts showed a person whispering to a friend “B. O.”